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Unlocking success: Grundfos explain how Open ECX transformed operations and enhanced eBusiness growth.
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Grundfos is a global leader and trendsetter in water technology, and the largest water pump supplier in the world, supplying over 17 million pumps annually. They chose Open ECX to automate their order-to-cash process. 

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The Business:
Grundfos

Grundfos is a global leader and trendsetter in water technology, and the largest water pump supplier in the world, supplying over 17 million pumps annually. Founded in 1945, the Danish company operates in 64 locations worldwide, with more than 19,000 employees and an annual turnover of €4.5 billion. Grundfos’ energy efficient pumps help deliver critical tasks in various markets, from the delivery of drinking water to the removal of wastewater and growth of crops.

With a continuous focus on pioneering positive solutions to help the world’s water and climate challenges, Grundfos knew their internal processes needed to be the very best they could be. The team had focused on digital strategies to enhance business efficiencies for some time, with around 70% of their incoming orders being received electronically, either through their web shop or existing EDI solution. However, Grundfos felt they had the capability to increase the number of e-orders they received, and they started to look for possible partners to help them achieve this.

The Requirements:
Fill The Gap

Grundfos identified a gap in their current electronic ordering process, with some customers not suited to ordering through their web shop or able to use EDI, and instead preferring to send PDF orders via email. These orders had to be manually keyed into Grundfos’s SAP back-office system, and this process was slow and prone to errors. Some of Grundfos’ orders contained up to 150 order lines, and processing them manually took several days, with the customer not receiving an order confirmation for up to a week.

The business required electronic ordering technology that would complement their existing offerings, tackling the PDF orders they were receiving from customers and fill the gap between their webshop and EDI. Grundfos wanted a solution that would remove manual workloads and alleviate the pressure on their internal teams, whilst also improving business efficiencies and the customer experience. It was also critical the new solution offered flexibility around customer order layouts, and integrated seamlessly with their back-office system, SAP.

In looking for a new solution, the business also required a seamless integration with its ERP system, Kerridge.

Most customers don’t even know we’re using this technology. The only difference is that they get their order confirmation quicker, our through-put time is quicker, and there are no more mistakes being made.
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Grundfos

The Solution:
Electronic Ordering 

Open ECX’s electronic ordering is the perfect solution for addressing Grundfos’ business challenges, providing an automated solution that removes the need for manual entry and processes PDF orders straight into their SAP back-office system. Open ECX is an expert at integrating into the majority of back-office systems, and with several customers using SAP, the team delivered a quick and painless integration.

Another aspect of the solution that left a positive impression on Grundfos is that it didn’t require customers to alter their existing ordering processes. With the added benefit of receiving order confirmations within minutes, Open ECX’s electronic ordering has significantly enhanced the overall customer experience. The Open ECX solution has been rolled out in 20 countries, and processes orders in various order layouts and multiple languages, including traditional Chinese characters. Filling the gap between their existing web shop and EDI solutions, Open ECX has enabled Grundfos to continue expanding its eBusiness capabilities.

“Do we consider Open ECX a trusted partner? Obviously. Not only for ourselves, but also for our customers that are immediately getting their order confirmation back – everything just goes a little bit faster.”
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